ESG Report 2024
Find out where we are in our sustainability journey and how it impacts the world around us.
Advancing in our pursuit of sustainability
”As we reflect on 2024, I am inspired by the determination, ambition, and innovation demonstrated by everyone at Infobip. It has been a year marked not only by sustained growth and technological progress, but also by our commitment to operating responsibly, empowering our people, and positively impacting the global communities we serve. Looking forward, our priorities are clear: to continue delivering trusted, innovative, and efficient solutions, lead with transparency and responsibility on important issues like AI ethics and sustainability and empower every Bipper to make a meaningful difference. Thank you for being part of our journey and for your continued trust and support. Together with our partners, customers, and communities, we are shaping a more sustainable, inclusive, and connected digital future.”
Silvio Kutić, CEO at Infobip
2024 Highlights
1.000+
partners worldwide
28%
renewable share in colocated data centers
121.000€
donated through Social Impact Program
60+
offices worldwide
72.891
employee learning hours completed
1.655
hours dedicated to volunteering
Environment
Infobip recognizes the far-reaching impacts of climate change and is committed to taking meaningful action to address these challenges. Our climate action is guided by our Global Environmental Policy and Sustainable Sourcing Policy, which establish expectations for our own practices and our business partners. In 2024, we enhanced our carbon accounting practices by adopting dedicated carbon accounting software. This transition increased automation and transparency and improved the accuracy and completeness of our Scope 1, 2, and 3 emissions reporting.
Our total location-based emissions in 2024 were 154.270 tCO2e. While the majority of energy still comes from non-renewable sources, 28% of the energy consumed across the colocated data centers we use originated from renewable sources, based on renewable energy certificates in the regions where we operate.
Infobip is actively managing electronic waste generated by its offices and data centers. Refurbishment, employee buyouts, and donations of equipment are central to this approach, with more than 200 laptops and other IT devices donated to schools and NGOs in 2024, supporting both environmental responsibility and digital inclusion.
154.270 tCO2e
Location-based emissions in 2024
Scope 1: 718 tCO2e
Scope 2: 1,966 tCO2e
Scope 3: 151,586 tCO2e
Social
Infobip places employee growth and well-being at the heart of our people strategy. We empower our people through flexible working policies, comprehensive benefits, and a strong focus on continuous learning and development. Learning and growth are deeply embedded in the culture, demonstrated by over 72.000 hours of training, global mentorship programs, and access to platforms such as Udemy and O’Reilly.
Social impact extended beyond the workplace, as Infobip donated more than €121.000 and supported over 90 organizations globally while employees collectively contributed almost 1.700 volunteer hours. Initiatives such as donations of IT equipment, support for education programs, and community partnerships helped bridge digital divides and foster greater inclusion.
121.000€
donated through Social Impact Program
1.655h
dedicated to volunteering
487
volunteers helped to improve
their communities
22+
NGOs partnered with
Governance
Strong governance underpins Infobip’s commitment to ethical and responsible business. The company’s culture is rooted in openness, integrity, and compliance with its Code of Conduct. Anti-bribery practices and whistleblower protections safeguard ethics and accountability throughout the organization.
In 2024, Infobip expanded its work on responsible AI, embedding transparency, privacy and security in developing and deploying new tools and solutions. With more than 55 AI Champions across departments, AI is becoming a core part of operations and customer offerings. Cybersecurity and privacy remain fundamental pillars, with continuous investment in training, infrastructure, and policies to protect employees, clients, and partners. By integrating governance into every layer of its operations, Infobip ensures long-term resilience and ensures effective risk management in a rapidly changing business environment.
6%
increase in employee engagement comparing to 2023
55+
AI Champions across the company
147+
AI Assistants active on our internal WebUI platform